Today, Naly Rice is honored to be named a Subject Matter Expert (SME) on Technology Marketing by The Cartier Women’s Initiative (CWI). She will be providing education, guidance, and mentorship to women entrepreneur fellows around the globe.
The Cartier Women’s Initiative is an annual international entrepreneurship programme that aims to drive change by empowering women impact entrepreneurs. Founded in 2006, the programme is open to women-run and women-owned businesses from any country and sector that aim to have a strong and sustainable social and/or environmental impact.
In addition to the 7 existing Regional Awards, the initiative has launched the Science & Technology Pioneer Award, a new thematic category for the 2021 edition that aims to support women impact entrepreneurs at the forefront of scientific and technological innovation.
Technology has changed digital marketing and advertising over the last decade with more and more businesses being operated in the cloud and with technology software tools. Learning to run a business is difficult enough and marketing is a key factor in the success of any business or organization. Leveraging technology marketing software (i.e. Salesforce, HubSpot, Google Ads, Facebook Blueprint, Website, E-commerce, etc.) to build targeted campaigns can benefit businesses. COVID and the remote work movement continues to show that more women entrepreneurs can prepare for a new era of doing business by becoming technology savvy.
“I’m honored today to be a part of the Cartier Women’s Initiative as a subject matter expert on technology marketing. I’m looking forward to supporting CWI Fellows from across many sectors and around the globe on scaling their business through digital marketing. This is all made possible through the hard work and dedication of the team at CWI and Cartier who are bridging education, mentoring, and funding to women entrepreneurs around the world. Thank you, and let’s get to work ladies!”Naly Rice, Founder and CEO, LN Creative Group
Naly Rice is the Founder and CEO at LN Creative Group (LNCG), a Technology Marketing company based in the Washington, DC/ Baltimore/ Virginia metropolitan area. She brings over a decade of experience in technology and digital marketing in startups, electric vehicles, electric vehicle charging infrastructure, and cloud datacenter. Through these sectors, she’s worked on marketing and partnerships with companies like General Motors, Toyota, CBRE, Veam, Cisco, Salesforce, Shopify, and more. LNCG’s team of marketing technologists, designers, developers, copywriters, and strategists work as your off-site marketing team – saving you time and money. Currently, they serve small and medium-sized businesses in technology, nonprofits, healthcare, consumer goods, and government.